Emmersion signs agency agreement with the Tribune Content Agency for LATAM.
Emmersion, and its international subsidiaries is proud to announce a cooperative agency agreement with the Tribune Content Agency (TCA) for the Latin American market. TCA’s premium syndicated content includes titles such as Fast Company, Inc Magazine, Morningstar, Harvard Health, Mayo Clinic, New York Magazine, Rolling Stone, and Variety.
While traditional media still reigns in Latin America, new media outlets are growing rapidly to cater to an emerging consumer base that is connected via smartphones or mobile devices. Telecommunications giants, such as Telefonica and American Movil, have recently invested into content platforms to entice over 425M mobile subscribers in the region.
“We see tremendous opportunity for Tribune Content Agency and their premium syndicated content for our network of media companies, multinationals, and governments in Central and South America,” said Stephen Marks, Managing Director of Emmersion. “As consumers, executives, and investors continue to seek out informative and relevant international content about business, global markets, health, lifestyle, and entertainment, companies have only scratched the surface of the possibilities that exist for regional content distribution through traditional outlets and mobile platforms”.
Some of the immediate opportunities include global and regional investors, research analysis and firms, government-sponsored health initiatives and innovation programs, multinational companies, and other groups seeking access to premium content for their clients, constituents and subscribers.
“Tribune Content Agency is thrilled to have Emmersion as a strategic collaborator for business development in Latin America,” said Andres Lombana, VP of International Business Development for the Tribune Content Agency, “we are certain that TCA’s extensive content portfolio and editorial services in combination with Emmersion's aggressive and strategic approach to business development will make this alliance a success for all our future, current clients and contributors.”
“While as a company we recognize the potential of a partnership with TCA and their portfolio on behalf of third-party clients,” says Marks, “as an investor, we view TCA’s content as a prospective opportunity to syndicate through a future consolidated regional media platform.”